Convert Strangers Into Loyal Customers

This short article will detail how to implement your customer journey map into a full-funnel advertising campaign, so you can start converting unaware, cold audiences into loyal, buying customers!

Mapping out your customer journey inside an advertising campaign is like using Google Maps to take you to your destination. You'll start with a reasonable expectation of when you'll get to a certain point and all you have to do is follow the steps along the way.

 Stage 1: Cold Audience

• Introduce your business to a well-targeted audience.
• Clearly and precisely inform them about your product or service.
• Invoke as much excitement and curiosity as possible!

 Stage 2: Warm Audience

• Highlight the benefits of your product in a unique way.
• Implementing user-generated content into your ads currently works very effectively!

 Stage 3: Hot Audience

• Use the FOMO "Fear of Missing Out" technique to persuade the audience.
• Create urgency by offering discounts, free shipping, $ off, free trials, etc.
• At this stage, you should also address their most likely objections.

 Stage 4: Loyal Audience

• Remind your converted customers of your story. 
• Influence them to be brand advocates by sharing your business with others!
• Utilize upsells, sales campaigns, special offers, etc. 
• Nurture your relationship with them properly.
• Make sure not to blast them with emails, texts, or advertising campaigns.

Conclusion

Now you can see how we'd map out your customer journey map into an ad campaign or turn a complete stranger into a ready-to-buy customer. Implementing a full-funnel ad campaign strategy like this will absolutely save you money and increase your profit. Cheers!