10 Ideas for Creating Engaging Instagram Reels

Looking for ideas on how to create engaging Instagram Reels?

You're in luck! In this blog post, we'll give you 10 great ideas to get your creative juices flowing. Just remember, the key to creating successful Instagram Reels is to be creative, authentic, and fun!

#1 - Use Your Reels Insights

• If you’ve already published some organic reels to your Instagram account, you can use the built-in analytics to guide ad creation.
• In the Instagram app, go to your profile and tap the Insights button. Then scroll down to view Reels insights. Instagram automatically displays your top reels so you can easily see which has reached the most people.
• Then you can view each reel individually to dig into metrics like plays, likes, comments, saves, and shares.
• Use your successful organic content to inform the approach, style, and pacing of your Reels ads.

#2 - Show What Your Product or Service Does

• Do you want to introduce your brand to a new audience and get people interested in your product or service?
• Reel ads are ideal for showing a snapshot of what your product or service can do. Since you can combine multiple clips into a compelling ad, reels are great for giving people a complete overview in just a few seconds.
• By showing things like how a service works and sharing some sample results, the Reels ad effectively captures the attention of eCommerce brand owners.

#3 - Make a Clear Comparison

• As your target audience gets closer to making a purchase, they’re likely to do more in-depth research.
• In addition to reading up on your brand’s products and services, they may do a little comparison shopping.
• By comparing your offer to the competition, you can help potential customers get the information they need.
• In the Instagram ad example, a company could compare air-dried dog food to the competition’s frozen options.
• The reel’s vertical layout has ample space to feature the brand and the competition side by side so customers can easily identify the advertiser’s product as superior.

#4 - Create a Compelling Value Proposition

• Once you’ve introduced your business and showcased your products and services, it’s time to get potential customers to act.
• By creating an Instagram Reels ad for people at the bottom of the funnel, you can prompt them to convert and take advantage of your offer.
• For example, an Instagram ad made to target Shopify users about automation could use a simple animated graphic and repeats a compelling CTA to drive action.
• The ad would urge prospects to “Automate tasks to boost your average order value by 20%,” which is likely to be an irresistible CTA for many small business owners.

#5 - Repurpose Lifestyle Content

• Product photos and system walkthroughs can be incredibly helpful for showing customers how your offer works. But your target audience may tend to scroll right past branded content, especially in the Reels feed.
• To catch your ideal customer’s eye, consider including lifestyle content in your Instagram Reels ads.
• With lifestyle content, you can create a more authentic connection with your target audience, which can boost trust and credibility.
• Rather than producing lifestyle content in-house, think about partnering with influencers or repurposing user-generated content (with permission) to create effective Instagram Reels ads.

#6 - Provide Behind-The-Scenes Footage 

• Give your followers a behind-the-scenes look at your business or brand.

• This could include footage of your team working, customers using your product, or even the manufacturing process. 

• Got some big news to share about your company? Create an Instagram reel highlighting the news and why it's important for your followers to know about it!

#7 - Create How-To Videos & Product Demos

• Give your followers a closer look at your product with a product demo reel. This type of video is especially helpful if you sell physical products that can be difficult to explain with photos alone.

• Educational videos are always popular on Instagram. Show your followers how to do something related to your business or product.

• For example, if you sell makeup, you could create a reel showing your followers how to apply it.

#8 - Feature User-Generated Content

• This could include testimonials, reviews, or even user-created video content.

• UGC is a great way to show that real people love your product or brand!

• Customer stories are always powerful and engaging. Share a story about one of your customers and how they've used your product or service in their life.

#9 - Host a Q&A Session or Contest

• Q&A sessions are a great way to engage with your followers and provide them with valuable information about your business or product. Use Instagram Reels to host a Q&A session with one of your company experts.

• Contests are always popular on social media and can be a great way to increase engagement with your brand. Use Instagram Reels to host a contest related to your business or product.

• For example, you could ask participants to submit their own reel using one of your products. The possibilities are endless!

#10 - Get Creative

• There are no rules when it comes to creating successful Instagram Reels – so get creative and have fun!
• Try out different types of videos and see what works best for you and your audience. The more you experiment, the better you'll get at creating engaging, informative, and entertaining reels!

Conclusion

Creating successful Instagram Reels takes time, effort, and creativity – but it's definitely worth it! These 10 ideas should help get you started on creating engaging content that will resonate with your audience. Just remember, the key is to be creative, authentic, and to have fun! Good luck!