Facebook Advertising Hacks To Master in 2022

Overall, Facebook advertising is an extremely powerful tool that all small businesses should utilize to grow their customer base.

Facebook advertising is one of the most effective and efficient ways to reach out to potential customers for small businesses. By targeting individuals based on interests, demographics, and behaviors, businesses can create ads that are more likely to resonate with their target audience. Facebook advertising also allows businesses to track the performance of their ads in real-time, so they can make adjustments accordingly.

10 Common Facebook Ad Mistakes to Avoid

1. Poor creative: The visuals in your Facebook advertising videos are just as important as the audio. Be sure to use high-quality images and footage that accurately represent your brand. In order for your Facebook advertising videos to be successful, they need to be engaging. This means using creative storytelling, humor, and emotion to capture your audience's attention.
2. Relying solely on ad manager data: Ad manager data is important, but it's not the be-all and end-all when it comes to your Facebook advertising efforts. Make sure to supplement your ad manager data with other insights, such as web analytics data, to get a full picture of your campaign results.
3. Using old lookalike audiences from pre-IOS14: Lookalike audiences are a powerful tool, but if you're using them from before the iOS 14 update, you're likely not getting the results you want. Update your lookalike audiences to reflect the new changes to Facebook's algorithm and you should see an improvement in results. Facebook's audience insights tool is a powerful way to learn more about your target audience. Use it to create better-targeted ads and improve your results.
4. Optimizing ads off inaccurate data: Make sure you have accurate data about your target audience. Facebook provides a lot of targeting options, so you need to make sure you're using the right ones. Use Facebook's Audience Insights tool to get detailed information about your target market.
5. Not using proper account structure: Ensure that your advertising account is strategically set up to cover each stage of the funnel.
6. Over-segmenting your audience: It's important to segment your audience, but don't go overboard and think longer timeframes. If you segment your audience too much, you could end up missing out on potential customers.
7. Not testing device placement: Make sure to test different device placements for your ads. Some devices perform better than others.
8. Testing audiences more than creatives: When testing Facebook ads, it's important to test different audiences more than different creatives. The audience is more important than the ad itself.
9. Testing multiple variables at once: Focus on one variable while testing your ads. This will make it more clear what variable needs your attention.
10. Killing ads too early: Conversions can delay up to 3 days, so it's important to wait at least three days before ending any campaigns. 

Are You Battling Ad Fatigue?

 Login to Facebook Ads Manager
 Navigate to Column View
 Click Reports in the dropdown menu
 Select Create Custom Report

Change chart view to Trend
Select Metrics: Frequency & CPM
Format preferred Time Interval

If you want to make decisions based on the big picture—which is always a good idea—change the view to weekly or monthly.

Also, if you'd like to spot issues regarding declining clicks or conversions, then customize your Trend Chart Metrics (Y-Axis) to include: Link clicks, CPC (Cost per click), Purchases, or Cost per purchase.

7 Facebook Ad Video Hacks To Implement

Facebook ads are a great way to improve your video views and get your message across to potential customers. However, there are a few things you need to keep in mind in order to make sure your videos are effective.

1. Frame the Video Strategically - According to a recent analysis, the average attention span of viewing an average-length video is about 8 seconds. Therefore, framing the initial seconds should be planned out strategically.
2. Keep it Short and Meaningful - Short videos tend to hold more attention of new and existing audiences. Facebook recommends using most videos of about 5-15 seconds. Since shorter videos have better completion rates, displaying the right message will be a success.
3. Display Your Brand Instantly - To see positive results for your video ads, it is important to showcase your brand in your video's first 3-4 seconds. Your brand's value or market appearance may drop in case proper branding isn’t done in the ads.
4. Place CTAs in the Videos - As per a recent survey, people who’ve placed CTAs (Call to Actions) in the middle of the videos have observed better performance of their ads.
5. Optimize for Mobile Placements - It is crucial to edit a video based on how people would watch it on their mobile phones. For a video, the mobile user experience is the highest priority. The main goal is to showcase a message, create brand awareness, and attract as many people as possible.
6. Test Out Silent Videos - In 2016, Facebook revealed that videos with no sound encapsulated about 80% of the total video views. This is because most users prefer to watch video ads with the sound turned off.
7. Make Square or Vertical Videos - The recommended aspect size of the videos is either 9:16 or 1:1. Which means that vertical and square videos are preferred to obtain a better result. These videos take up more space in the feed, thereby receiving more attraction.
   
   
   

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Conclusion

If you're running Facebook ads, it's important to avoid making common mistakes that can cost you money and hinder your results. With over 2 billion active users, Facebook is one of the most popular social media platforms in the world. However, Facebook advertising can be tricky. If you don't have a solid strategy in place, you could end up wasting a lot of money on ads that don't work.